How is matcha different from regular green tea?
With regular green tea, the leaves are steeped and discarded. Matcha is the whole leaf stone-ground into a fine powder and whisked into water, so you drink the leaf itself — which gives it a fuller body and more intense colour and flavour than steeped green tea.
What are the different grades of matcha?
Matcha is generally sorted into ceremonial, premium, culinary, and latte grades. Ceremonial and premium are smoothest and best whisked with just water; culinary and latte grades are stronger and made to hold their flavour against milk, sweeteners, and baking.
Can I use matcha in cooking and baking?
Absolutely. Its vivid green colour and grassy-sweet flavour work beautifully in lattes, smoothies, ice cream, and baked goods. Our Daily Matcha is smooth enough to drink on its own yet robust enough to shine in recipes.
How should I store matcha?
Keep it in an airtight container away from light, heat, and moisture — ideally in the fridge. Well stored, it holds its colour and fresh flavour far longer; exposed to air and light, matcha fades and dulls quickly.
Is matcha caffeinated?
Yes. Matcha contains caffeine, and because you're consuming the whole leaf, a cup generally has more than steeped green tea — one reason many people reach for it in the morning.
What does matcha taste like?
A rich, savoury umami depth balanced by natural sweetness and a fresh, grassy character. Higher grades like our Daily Matcha are smooth and clean with little to no bitterness. Lower grades taste sharper and more astringent.
Is matcha gluten-free and vegan?
Yes. Pure matcha is simply powdered green tea, naturally gluten-free and vegan and suitable for most dietary preferences.
How do I know if my matcha is good quality?
Look for a bright, vibrant green colour and a fine, silky texture — signs of young, well-shaded leaves. A rich umami flavour with minimal bitterness is the mark of quality; dull, yellowish, or harshly astringent matcha points to lower grade or age.
How do I prepare matcha?
Sift 1–2 g (about ½–1 tsp) into a bowl, add a little water at 78–80 °C (just below boiling), and whisk briskly in a zig-zag motion with a bamboo whisk until frothy. For a latte, whisk with a splash of water first, then top with steamed milk.
Wholesale/Bulk Organic Matcha Options

You can now purchase Organic Matcha in wholesale and bulk quantities from Shanti Tea Importers, making it an ideal option for tea retailers and brands in the United States and Canada. This matcha, celebrated for its vibrant colour, smooth texture, and rich umami flavour, offers a premium experience that tea enthusiasts cherish. Additionally, it's available for private and white-label customization, allowing you to tailor the packaging and branding to suit your specific needs. By partnering with Shanti Tea Importers, you can offer your customers a high-quality, enjoyable matcha while enhancing your brand's product offerings.